For businesses that take bookings
Is your business bookable?
Put in your website. We'll open it on a phone like a customer would, try to book, and give you a score out of 100 with the first thing to fix.
The ten checks behind the score
Eight of them add up to a score out of 100, weighted by how much each matters when someone tries to book. The other two are traps: no points, just a flag.
- 01
A booking button on your homepage
Something clear on your homepage that says Book and takes people there. A booking widget built into the page counts too.
- 02
It leads somewhere to pick a time
Tapping it should show times a customer can choose, not a phone number, an email or a contact form.
- 03
Visible on a phone without scrolling
On a phone, the button should be on the first screen, not further down the page or tucked inside the menu.
- 04
Two taps or fewer to a time slot
We count the taps from your homepage to seeing times a customer can pick. Two or fewer is the aim.
- 05
Bookable when you're closed
At 10pm, with nobody there to answer the phone, can a customer still book? A real online booking page says yes.
- 06
Opening hours on the site
Your hours written on the site, and marked up so Google can read them too.
- 07
Deposit or payment at booking
Whether the site mentions taking a deposit or payment online when someone books.
- 08
Booking page speed on a phone
Google PageSpeed's mobile score for the page your booking button opens. 90 or above is quick.
- 09
The phone-only trap
A phone number is the only way to book, with no booking button at all. No points, but we flag it.
- 10
The enquiry-form trap
Your booking button ends at a form with no times to pick, so it sends a request rather than a booking. No points, but we flag it.